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We reached out to Gen Zers across the United States to measure the impact of the app's user privacy scandal on its core Gen Z audience.


A purchase by Microsoft may stop the ban, but will TikTok's target audience abandon the app before then?

This nationwide survey covers Gen Z's changing sentiment regarding the app itself, the privacy scandal, other social media channels, and the perceived motivations behind the president's ban.


Anthony Charles

Creative Digital Agency


Download the report